WhatsApp has turn into probably the most used communication system between people, and its use It has additionally been prolonged to the enterprise subject, regardless of being an aggressive advertising and marketing observe.

Aside from being a observe that may be too invasive, as we speak we’re going to argue whether or not or not on the authorized degree you’ll be able to ship promoting by whatsapp, each to contacts and to 3rd events.

No matter compliance with the Articles 6 and 13 of the RGPD (Basic Knowledge Safety Regulation) and from Article 21 of the LSSI (Legislation of Providers of the Info Society and Digital Commerce), in relation to WhatsApp, its rules already set up authorized limits:

After we settle for the phrases of use when downloading the appliance, WE AGREE NOT TO USE IT FOR COMMERCIAL OR BUSINESS PURPOSES.

Subsequently, whatsapp can’t be used to ship promoting, as a result of with out coming into to evaluate whether or not the rules on information safety or promoting are breached, a contractual breach is going on.

However does WhatsApp actually management it?

The reply is sure, WhatsApp has a really superior filter that detects when a consumer ship messages in bulk and proceed with out hesitation to cancel the service for breach of contract, much more so when whatsapp is within the identify of an organization.

The consumer whose account is deactivated receives this chilly and assertive message: “His cellphone quantity [] you’ll be able to now not use our service »(Your cellphone quantity [] is now not allowed to make use of our service).

Concerning whatsapp enterprise? Can I take advantage of it to ship promoting?

WhatsApp created this model to have the ability to adapt to the wants of firms, offering a API (Software Programming Interface) that enables to implement merchandise software program for firms, together with a CRM for buyer administration, permits you to ship large messages (as much as 256 folks), tag clients and so forth …

However with this software we are able to even have authorized issues, if we don’t adjust to sure premises.

Initially it’s a must to rent a tool solely for WhatsApp Enterprise, you can not have each whatsapp on the identical gadget.

Second, get the CONSENT of the consumer. With the aforementioned software (Software Programming Interface) It may possibly GET CONSENT of customers earlier than beginning to work together with them by WhatsApp.

Consent is the nice requirement of utilizing WhatsApp Enterprise as an informational communication channel or as a sending of publicity (and not to mention as a method to share private information or confidential info, because the management of this information is held by whatsapp / Fb… talking clearly).

IN FACT, THE CUSTOMER MUST BE ASKED TO ADD US TO THEIR CONTACT LIST, in any other case mass messages won’t attain them.

As well as, the recipient should be provided the opportunity of opposing the processing of your information for business functions by a easy and free process, each on the time of assortment and in any of the communications

I depart you right here a video of Marta Emerson, by which he completely explains the best way to use this software:

We additionally advocate studying this submit from National Institute of Cybersecurity (INCIBE).


FIRST.- When requested about this submit, WhatsApp shouldn’t be used as an promoting medium, to begin with WhatsApp has filters to detect you, and you can even obtain complaints, since 2005 sanctions have been utilized by the Knowledge Safety Company.

SECOND.- You should utilize Whatsapp Enterprise, however comply with the established guidelines and as a elementary pillar you should at all times be capable of reveal that you bought the CONSENT and that YOU FACILITATED THE OPPOSITION TO THE TREATMENT OF THAT DATA.


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